The Springfield Republican has a story today about the dire financial situation of the Naismith Memorial Basketball Hall of Fame. Tucked in at the end of the story is the fact that the Hall has never attracted the kinds of crowds that were projected when it opened in its fancy new quarters. I'm not surprised: Despite some great exhibits, and a high-profile location - right on Interstate 91 in Springfield, Mass., in a building that announces itself with a giant sphere blinking with colored lights - it's probably the worst-publicized attraction around. It's rarely featured in national travel pieces, does next to nothing to promote itself in the local media, and is - in my experience, at least - lackadaisical about responding to requests from the press. No wonder attendance is anemic.
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