Saturday, March 21, 2009

Morning Grumps


Tropicana Pure Premium orange juice redesigned its carton earlier this year, introducing a sleek orange swish down the side of the carton that made it look like the Nike of OJ. But consumers apparently hated it, emailing, calling and writing PepsiCo to say the new design made Tropicana look like a generic brand, and they wanted the old carton - the one featuring an orange with a straw sticking out of it - back. Who knew OJ was the stuff of protest movements?

Tropicana caved in almost immediately. (Wimps! Where's your backbone?) Unfortunately, the company also went back to the old cap, ditching a very cute little round half-orange shape that was fun to wake up to.

If consumer pressure was enough to make Tropicana abandon its redesign, maybe consumer pressure can bring back the little round orange cap. Send your protest letters here. Hurry!

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